Course info

In this course, students will be introduced to the concept of Design Thinking and the different process models, which offer a set of techniques that, in turn, help accelerate, flexibilize, visualize and improve innovation processes. Through a theoretical exposition and a later application, the DT tools will be practiced in exercises of research, idea generation, experimentation and the development of concepts and new business models.
In this way, the thematic areas of the CU are:
- Introduction to the concept of Design Thinking (the evolution of the concept and the essential principles).
- Analysis of case studies.
- Design Thinking process models (comparative analysis of 5 different models: Stanford / Hasso Plattner, IDEO, British Council, Mindshake, Liedka & Ogilvie).
- Techniques of Design Thinking (introduction of the most used tools).
- Development of a thematic project from the identification of a business opportunity to the communication of the offer to the market.